Strategic Communication. Real Impact.
Helping leaders communicate with clarity, confidence, and authenticity — when it matters most.
Emmy Award Winner
20+ Years Experience
Army MSG (Ret.)
Strategic Communication. Real Impact.
Helping leaders communicate with clarity, confidence, and authenticity — when it matters most.
Ibarra Advisory works with leaders and organizations to refine communication, align teams, and position themselves in moments that matter.
The focus is simple — clarity that builds trust and drives results.
Strategic guidance for leaders looking to sharpen messaging, improve communication clarity, and strengthen executive presence.
Clear narratives that resonate with the right audience — shaping how leaders and organizations are perceived and remembered.
Turning complex ideas into clear, compelling stories that connect emotionally while supporting organizational goals.
On-camera coaching, interview preparation, and speaking confidence for leaders who need to show up with authority in any environment.
Helping leaders and organizations communicate emerging technology in ways that build trust and connect with audiences who need to understand it.
Understand your goals, audience, and current communication gaps. Every engagement begins with deep listening.
Build a focused communication strategy aligned to your objectives — clear, actionable, and built around your authentic voice.
Deliver with precision and accountability. Coaching, content, and messaging refined until it performs in the real world.
Ongoing advisory support to adapt messaging as your organization grows, markets shift, and new opportunities emerge.
Jose Ibarra is an Emmy Award-winning communications strategist and retired U.S. Army Master Sergeant with over 20 years of experience in Public Affairs, Strategic Communications, and Multimedia Production.
His career spans combat deployments to Afghanistan and Kuwait, strategic assignments across Europe, Africa, and the Pacific, and high-visibility work at the Pentagon's Office of the Secretary of Defense — where he produced content supporting DoD strategic communication objectives.
Jose also served as an Army Fellow on the NFL's Corporate Communications Team in New York City. Part of the media prep team supporting executive media sessions, helping senior league leadership sharpen their on-camera performance through real-time review. Also conducted publicity outreach campaigns that secured coverage in major national publications, amplifying the NFL's strategic messaging to audiences across the country.
// Strategic Experience
Two decades of strategic communications at the highest levels of government, defense, and professional sports — advising leaders when the message mattered most.
Served as Multimedia Producer at the Office of the Secretary of Defense — producing strategic content at the highest levels of U.S. government. Shaped stories for national and global audiences, including U.S. allies, ensuring America's defense narrative was communicated with precision and impact. Part of the team that prepared and shaped Medal of Honor recipients' stories, crafting clear and powerful messaging that honored their service and resonated with audiences around the world.
Over 20 years shaping the Army's strategic messaging across broadcast, digital, and print platforms — including combat deployments to Afghanistan and Kuwait, and strategic assignments across Europe, Africa, Asia-Pacific, and the Middle East. Prepared senior military officials and commanders for high-stakes on-camera appearances, radio interviews, and press conferences with both internal military audiences and external civilian and international audiences, adapting messaging and tone across cultures and contexts to ensure leaders communicated with clarity, authority, and relevance in every environment.
Directed daily broadcast, radio, digital media, and public messaging operations for one of the Department of Defense's premier overseas media networks — serving as the senior authority for editorial oversight, operational decision-making, and strategic messaging. Led multidisciplinary teams producing high-tempo multimedia content across television, live radio, social media, and community communications, supporting an audience of more than 75,000 DoD community members across Bavaria, Germany.
Embedded on the NFL's Corporate Communications Team in New York City as an Army Fellow — working alongside the best communications professionals in the industry. Part of the media prep team supporting executive media sessions, helping senior league leadership sharpen their on-camera performance through real-time review. Led the first YouTube distribution initiative for NFL Films video products, expanding the league's digital reach to new audiences. Also conducted publicity outreach campaigns that secured coverage in major national publications, amplifying the NFL's strategic messaging across the country.
Real communication over polished performance. We help leaders show up as themselves — credibly and confidently.
Complexity is the enemy of connection. We cut through noise to find the message that actually lands with your audience.
Every engagement is built on confidentiality, integrity, and a commitment to your long-term success — not just the deliverable.
Shaped by military experience — structured, accountable, and focused on results that hold up under pressure.
We never lose sight of the person behind the message — or the audience receiving it. Communication is always human first.
Emmy Award-winning standards applied to every engagement — from a single coaching session to a full communications overhaul.
Two decades leading communication for senior leaders across global, high-stakes environments — from combat deployments to the Pentagon.
Recognized craft in multimedia production and narrative communication — applied now to executive and brand strategy.
Retired U.S. Army Master Sergeant. The kind of credibility that only comes from doing the work in high-stakes environments.
We prioritize authentic over polished, clarity over complexity, real connection over jargon-heavy communication.
Deep understanding of how emerging technology reshapes communication — and how leaders navigate it with confidence.
"Experienced strategic communications leadership with real-world operational credibility — built to help leaders show up at their best."— The Ibarra Advisory Standard
Ibarra Advisory intentionally limits the number of clients we work with at one time. This allows us to provide the focus, responsiveness, and strategic depth each client deserves.
Our work is designed for leaders, executives, and organizations that understand communication is not simply content creation — it is clarity, positioning, executive presence, and reputation management.
We partner with clients who value trust, discretion, and long-term communication strategy.
For upcoming advisory availability, clients may request a conversation or join our future partnership consideration list.
Whether you're leading a company, launching a vision, or shaping the future of technology — communication matters. Let's make yours count.
